The Business of Sports

Catalog description

While the business of sports continues to be defined by dramatic change, the industry’s financial returns have always been a function of how franchises can create, leverage, and “activate” a diverse set of revenue streams. This class emphasizes the key concepts and issues faced within the various and interrelated disciplines of the global sports industry. The course begins with a comprehensive survey of the industry, exploring the historical context and contemporary trends that are currently driving team valuations. Traditional topics, such as ticket pricing and player valuation, are covered, as are the tax implications of player depreciation. Additional topics include ownership arrangements, real estate development, entertainment, and media channels. With a focus on practical application, this course is also designed to expose students to potential careers in the sport industry and prepare them for advancement in the Sports Management Certificate program.