- Marketing Principles Units: 3

Catalog description

Examine the core principles that make marketing one of the most dynamic forces in business. Learn how to identify customer needs, segment and target markets, and design strategies that create value and capture value in return through product, price, place, and promotion. Explore real-world examples of successful and unsuccessful marketing strategies, and gain hands-on practice analyzing brands, designing campaigns, and recommending improvements. By the end of the course, you will understand how marketing drives customer relationships, business growth, and global impact, preparing you to think like a marketing professional.