- Introduction to Retailing Units: 3

Catalog description

Explore the fast-paced world of retailing and discover how businesses connect products with customers. Gain practical skills in retail management, merchandising, pricing, and customer service while learning what drives profit and customer loyalty. Examine how consumer behavior shapes retail strategies, compare store formats and channels, and practice decision-making that improves the customer experience. By the end of the course, you will understand the key elements of successful retail operations and be prepared to apply those concepts to real-world retail settings.