MKT 4462
Consumer Behavior
Troy University · Fall 2026
1 section1 open now
Catalog description
This course examines the consumer as a decision maker. Topics focus on the internal and external influences underlying purchase decisions and their implications for marketing strategy. Primary emphasis is on final consumers with a secondary emphasis on organizational buyers.
Sections
Current meeting, instructor, credit, and enrollment details
TSAA
32 openSeats: 8/40 seats Last recorded: Jul 31, 2026, 6:10 PMClass #419987Fall 20263 credits
32 available8 enrolled40 capacity0 waitlist
- Days & times
- Mo We Fr · 9:00 – 9:50 AM
- Meeting dates
- Aug 12 – Dec 9
- Location
- JRLH John Robert Lewis Hall 235
- Instructor
- Thompson, W
Details checked 7 hours agoSeats checked 7 hours ago
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