MKT 4445Experience & Service Marketing

Troy University · 3 credits

Catalog

This course explores how organizations create and manage customer experiences and deliver service excellence in the digital age. Students study customer journey mapping, service design, technology-enabled service delivery, and experience management.

Recent sections

Fall 2026 · 1 section

Aug 12 – Dec 9

Section	Days & time	Location	Instructor
TSAAClass #423039	Tu Th · 11:00 AM – 12:15 PM	JRLH John Robert Lewis Hall 235	Foxx, W