MKT 3364Product and Service Innovation

Troy University · 3 credits

Catalog

This course examines the role of marketing in innovation and its critical contribution to marketplace success. Topics focus on the principles used to identify marketing opportunities and the creative thinking needed to respond to them with new ideas, products and services.

Recent sections

Fall 2026 · 1 section

Aug 12 – Dec 9

Section	Days & time	Location	Instructor
TSAAClass #419985	Mo We Fr · 1:00 – 1:50 PM	JRLH John Robert Lewis Hall 243	Morelock, T