MKT 3364

Product and Service Innovation

Troy University · Fall 2026

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Catalog description

This course examines the role of marketing in innovation and its critical contribution to marketplace success. Topics focus on the principles used to identify marketing opportunities and the creative thinking needed to respond to them with new ideas, products and services.

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Current meeting, instructor, credit, and enrollment details

Updated 9 hours ago

TSAA

4 openSeats: 36/40 seats Last recorded: Jul 31, 2026, 6:10 PM
Class #419985Fall 20263 credits
4 available36 enrolled40 capacity0 waitlist
Days & times
Mo We Fr · 1:00 – 1:50 PM
Meeting dates
Aug 12 – Dec 9
Location
JRLH John Robert Lewis Hall 243
Instructor
Morelock, T
Details checked 9 hours agoSeats checked 9 hours ago
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