MKT 3362Integrated Marketing Communica

Troy University · 3 credits

Catalog

This course explores Integrated Marketing Communications (IMC) as a strategy for aligning promotional tools to deliver consistent brand messages across advertising, public relations, digital and social media, sales promotion, and personal selling.

Recent sections

Fall 2026 · 1 section

Aug 10 – Dec 13

Section	Days & time	Location	Instructor
TSABClass #423928	Tu Th · 12:30 – 1:45 PM	JRLH John Robert Lewis Hall 251	Brown, C