ENT 3325Principles of Entrepreneurship

Catalog

This course introduces entrepreneurship as a disciplined process of identifying problems, testing assumptions, and developing solutions through evidence-based experimentation. Using Lean Startup principles, students focus on problem and solution validation through customer discovery, rapid testing, and iterative learning under uncertainty. While students are encouraged to work toward a validated business concept, the primary emphasis is on learning through experimentation rather than completing a fully developed startup.