PSY 3063
Buyer Behavior
Trine University · UGRD · Fall 2026
1 section
Catalog description
Studies in this course include consumer and organizational buying behavior, as well as determinants of this behavior. Consumer characteristics, including attitudes and behaviors, processing of information, as well as consumer cultural, psychological and communication theories are also studied. Course also examines industrial perspectives; the unique aspects of organizational markets and how they differ from individual consumer behavior. Prerequisite: (Same as MK 363 ) MK 203
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Availability not recently verifiedClass #trine_regional_non_traditional_c-1518Fall 2026UGRD3 credits
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