Strategic Digital Marketing Certification

Catalog description

Throughout this course, students will examine a number of digital marketing tools and the complexity of today’s customers. Students will learn the skills needed to design, analyze, and evaluate email, content, social and search strategies for marketers’ success. In this course, students will complete a suite of market-leading digital marketing and social media certification programs and use their acquired skills to make data-rich, strategic decisions about marketing strategy development and implementation. Prerequisite: MK 203