MK 423

Professional Selling

Trine University · UGRD · Fall 2026

1 section

Catalog description

This course examines the impact of professional selling in today’s competitive marketplace. Topics examined are analyzing buyer needs, planning effective presentations, developing a professional selling process, human motivation, account relationship, employee compensation and economic incentives along with ethical decision-making. Prerequisite: MK 203 , SP 203

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Class #trine_regional_non_traditional_c-1244Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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