MK 323

Integrated Marketing Communication

Trine University · UGRD · Fall 2026

1 section
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The integrated approach to marketing communications is emphasized. Advertising, sales promotion, database/direct marketing, public relations, sponsorship/event marketing, support media, trade promotions, internet marketing, personal selling, and their coordination through a common brand and theme are investigated. Prerequisites: MK 203 , SP 203 or COM 163

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Class #trine_regional_non_traditional_c-1240Fall 2026UGRD3 credits
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