MK 313

Retail Management

Trine University · UGRD · Fall 2026

1 section

Catalog description

This is the study of the role of retailing in the domestic and international marketing process. A functional approach is taken in the study of retailing topics of placement, promotion, pricing, inventory control. Also examined are the consumer purchasing behavior and lifestyle profiles to understand growth of nontraditional channels. Prerequisite: MK 203

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Class #trine_regional_non_traditional_c-1239Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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