Public Relations Planning & Campaigns

Catalog description

Knowledge and skills needed in the public relations planning, decision-making, and problem-solving process of research, objectives, programming, and evaluation. Case studies and problems apply planning and execution of PR campaigns and relations with a variety of publics: media, employees, members, communities, government and the public, investors, consumers, international, and special groups. Includes crisis and emergency PR and PR aspects of integrated marketing communications. Individuals develop oral and written client-based campaign proposals to solve problems or to utilize opportunities, while teams develop and execute a short term PR campaign for a campus or community client. Prerequisite: COM 153