Strategic Social Media Marketing Analytics

Catalog description

This course provides students an overview of social marketing along with the analytics tools and strategic uses of social media from a managerial perspective. Students are introduced to the role of the evasive qualitative content acquired in social media marketing across a variety of means to include Internet, mobile applications, and web-based platforms. Students will use a mixed methods approach such as datasets and qualitative content to develop strategic social media analytics to develop marketing strategies to develop a competitive advantage in an organization, sector or industry.