Principles of Consumer Psychology

Catalog description

This course will introduce students to the current theories and research findings in the area of consumer psychology. The purpose of this class is for students to gain an understanding about the psychological, social and historical principles that affect consumer choices and behaviors. This course will exp lore topics on the cognitive and motivational processes experienced by consumers, along with examining how the patterns of consumer behaviors have shifted between the 19 th until the 21st century. Furthermore, research methods of how to study consumer behaviors will also be discussed in this course.