Survey Design for Business

Catalog description

Survey Design exposes scholar-practitioners to a variety of areas that are key to understanding and mastering methodology through surveys applicable to the business environment. Special emphasis in this course is identification of applicable survey design from associated literature for a selected area of research, and identification of applicable survey questions. In addition, students begin to search and select a faculty Chair and Committee in preparation to transition to DBA 712, and are introduced to the primary learning platform system that will be utilized throughout the entire Research Project process.