A Modern Approach to Business Diplomacy and Communications

Catalog description

Humanity faces the challenges of "Information Overload", changing the essence of communication, politics, leadership, diplomacy, and management. This course examines how diplomatic practices, both traditional and modern, can benefit the business world. Topics include managing business crises, building brand resilience, conducting research, and formulating long-term strategies and communications plans. The course also explores the evolution of "Business Diplomacy" from government relations to leveraging social media and "soft power" tactics in the "Information Age."