Real Estate Sales, Marketing and Entrepreneurship: A New Era of Professionalism

Catalog description

This course explores three key real estate functions: sales, marketing and operational issues by using interdisciplinary strategies. Students examine these functions from practical and theoretical perspectives comparing and contrasting elements common and distinct relative to each component. This approach enables students to differentiate among and more effectively customize market engagement strategies. Key focus areas in the course include: understanding consultative selling skills, data-based development and internet-based social networking capabilities, branding and networking strategies in stratified target markets.