EBKR 410

Business-To-Business Marketing

Touro University · UGRD · Fall 2026

1 section
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A managerial approach to marketing decision-making in an industrial market. Topics include relationship building, vendor and value analysis, inventory control, sales forecasting, industrial market planning, market auditing, sales-force planning and channel management.

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Class #touro-EBKR410Fall 2026UGRD3 credits
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