Sports Analytics

Catalog description

SPM 4113. Sports Analytics. Introduction to the application of data analytics principles within the sports industry. Leverage of data-driven approaches beyond traditional on-field performance metrics to solve business and management challenges across functional areas such as marketing, finance, talent management, facility operations, and legal services. Emphasis on data interpretation, modeling techniques, and the ethical implications of data use in the professional and collegiate sport environment. Three lecture hours a week. Credit: Three hours.