Advanced Marketing

Catalog description

MKT 4553. Advanced Marketing. Problems of marketing management including the development of appropriate marketing strategies, planning and operations, and adjustments to changing environments and institutions in the marketplace. The managerial use of marketing tools in product development, target marketing, integrated marketing communications, budgeting, consumer behavior, competitive strategy, and distribution management. Prerequisites: MKT 3113 and senior standing. Three lecture hours a week. Credit: Three hours.