International Marketing

Catalog description

MKT 4353. International Marketing. International markets, global marketing structures, and successful approaches used in global marketing. How cultural contexts shape the development of marketing strategies. Creating effective marketing plans in diverse global environments. Global market entry strategies, international segmentation and targeting, product and brand adaptation versus standardization, international pricing considerations, global distribution and supply chain challenges, and global promotional strategies. Prerequisite: MKT 3113 . Three lecture hours a week. Credit: Three hours.