MKT 4213
Consumer Behavior
Texas Woman's University · UGRD · Fall 2026
1 section
Catalog description
MKT 4213. Consumer Behavior. A study of consumer buying behavior in a marketing context. Analysis of factors affecting consumer motivation, behavior, and buying decisions. Prerequisite: MKT 3113 . Three lecture hours a week. Credit: Three hours.
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001
Availability not recently verifiedClass #texas_woman-0921Fall 2026UGRD
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