Promotion Strategy

Catalog description

MKT 4133. Promotion Strategy. Promotional strategy from a marketer's viewpoint, highlighting the role of integrated marketing communications (IMC) in building effective brand messaging. Communication tools such as advertising, sales promotions, public relations, and social media marketing working together to achieve marketing objectives. Different message appeals that enhance the effectiveness of each promotional method. Prerequisite: MKT 3113 . Three lecture hours a week. Credit: Three hours.