MKT 4113
Marketing Research
Texas Woman's University · UGRD · Fall 2026
1 section
Catalog description
MKT 4113. Marketing Research. Analysis of the marketing research process and its application to managerial decision-making. Scholarly inquiry into research design, data collection methods, and the evaluation of marketing data. Using evidence-based research to address organizational challenges and determine marketing policies. Prerequisites: MKT 3113 and MATH 1703 . Three lecture hours a week. Credit: Three hours.
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Availability not recently verifiedClass #texas_woman-0919Fall 2026UGRD
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