Principles of Selling

Catalog description

MKT 4093. Principles of Selling. Study of selling as a core marketing function, with an emphasis on the role of the sales function in supporting and advancing organizational marketing strategic objectives. How sales activities contribute to organizational performance. Challenges faced by sales executives in organizing, directing, and evaluating a sales force. Prerequisite: MKT 3113 . Three lecture hours a week. Credit: Three hours.