MKT 4063

Retailing

Texas Woman's University · UGRD · Fall 2026

1 section

Catalog description

MKT 4063. Retailing. Principles and methods of modern retailing: the art of persuasion and science of profitability. Managing consumer psychology, finances, selling, and merchandising for retail success in a digital-first economy. Prerequisite: MKT 3113 . Three lecture hours a week. Credit: Three hours.

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Class #texas_woman-0917Fall 2026UGRD

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