Digital Marketing.

Catalog description

In this course, we will examine the fundamentals of digital marketing. The course will provide a solid foundation for students to develop a cohesive digital marketing plan, including the strategies, tools and tactics that digital marketers employ. You will learn how to research customer interests, integrate these tools to create buzz, drive communications and marketing goals, forecast and evaluate the achievement of business objectives. Topics include researching your customer base, online advertising, search engine marketing, social media marketing, content marketing, email marketing, mobile marketing and web site development. Prerequisite: MKT 363 .