Public Relations Campaigns.

Catalog description

The development and presentation of a complete communication plan for a community organization is required in this course, with emphasis on researching public relation problems and opportunities, developing campaign objectives, planning public relations strategies and tactics, and specifying measures and approaches for evaluating campaign accomplishments. Theories, concepts, and techniques of public relations will be integrated into each campaign. Prerequisite: COMM 1307 and MCOM 2320 ; or MCOM 2330 with a minimum grade of C.