Program Development/Management in Fitness Industries.

Catalog description

This course provides students with skills needed to develop, implement, and manage programs in fitness industry. Emphasis will be placed on the knowledge and strategies essential to the development of successful health and fitness programs. The course also provides an overview of the principles and practices of promotions and marketing in corporate, commercial, and institutional fitness industry. Topics include sport marketing planning, market segmentation, and identification of target market, motivational techniques, and administrative considerations. Prerequisites: Junior standing.