Education Marketing and Public Relations.

Catalog description

Effective public relations skills are essential to much of the success in private and public spheres. Public relations efforts address how we wish to present ourselves to others and how to deal with the perceptions of who others believe we are. A successful public relations program helps build and maintain positive relationships through an open exchange of information between and among internal and external stakeholders of an organization. This course will help prepare students to engage in successful marketing and public relations to promote a variety of efforts, including fundraising, bond issues, and other priority efforts in the public administration arena.