Communication Research Methods.

Catalog description

This is a course designed to investigate many of the methodological designs used by communication scholars including both quantitative and qualitative approaches. Experimental and non-experimental designs, data gathering procedures such as questionnaires, physiological and behavioral measures are studied. Qualitative measures including participant observation, focus groups, life histories, textual methodologies and in-depth interviews are examined. Perspectives for the philosophical and theoretical assumptions underlying each methodology are focal issues.