Sports Information, Media Relations, Social Networking, and Brand Creation ((3 Credits))

Catalog description

Empnasizes building and managing an effective media relations program on the intercollegiate and professional level. Examines news releases, hometown features, contest management, press conferences, statistics, and publications. After successful completion of this course, students will be able to explain the role of print media (newspapers and magazines), electronic (radio, network television and cable television) and new media (internet and related digital and social interactive technologies) in escalating the interest, coverage, and importance of big-time college and professional sport.