Sport Marketing, Sport Publicity & Promotion ((3 Credits))

Catalog description

Foundations of consumer behavior and sport marketing planning. Design and implementation of marketing plans. The integration of product, pricing, promotion, distribution, sales, sponsorship, advertising, and branding in the marketing of sport goods and serrvices. Analysis of leagues, teams, events, properties, orporations, and manufacturers. The role of ethics in sport marketing. Covers the application of various promotional strategies such as advertising, direct sales, sales promotions and publicity and examines how those strategies are integral to a sport organization's marketing plan.