Managing Commercial and Tourism Industry Leisure Services ((3 Credits))

Catalog description

Focus on commercial recreation and touism environment, principles, and concepts of management and marketing, and systematic techniques of analysis and inquiry. Application of concepts and skills in planning, design and evaluation to selected interest areas related to recreation and tourism services. Through use of analytical tools and processes, students prepare and defend an original evaluation project of a service program. Leisure service system planning through explanation of the scope and segmentation of the conference, convention and event market. Strategies in planning, developing and implementing meeting and convention services.