Sport Marketing & Promotions ((3 Credits))

Catalog description

Sport Marketing & Promotions (3) This course will include the application of marketing principles and concepts in the sports industry. It includes sponsorships, branding, promotions, public relations, licensing, and sports consumer research and behavior. Emphasis will include the foundations of consumer behavior and sport marketing planning. The course includes reviewing the design and implementation of marketing plans for the integration of product, pricing, promotion, distribution, sales, sponsorship, and advertising of sport goods and services. Three hours of lecture per week.