MKTG 306

Principles of Marketing ((3 Credits))

Texas Southern University · UGRD · Fall 2026

1 section

Catalog description

Principles of Marketing (3) Marketing functions and environmental factors related to satisfying consumer needs. Legal, behavioral, ethical, competitive, economic, and technological factors discussed as they affect marketing decisions. Three hours of lecture per week. Prerequisite: 60 semester credit hours completed.

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Class #texas_southern-0908Fall 2026UGRD

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