MKTG 5355

Brand Management

Texas A&M University-San Antonio · UGRD · Fall 2026

1 section

Catalog description

This course examines the importance of developing, supporting, and positioning a brand in an effort to develop a sustainable competitive advantage. Students will learn how brand elements (e.g. slogans, jingles, and logos) can be used to reinforce a brand’s image.

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Current meeting, instructor, credit, and enrollment details

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Class #texas_san_antonio_2-1647Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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