MKTG 3361

Brand Management

Texas A&M University-San Antonio · UGRD · Fall 2026

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Catalog description

This course is designed to provide an understanding of how to manage a brand, with a focus on understanding the concepts underlying brands and branding. The main goal of this course is to give students a fundamental understanding of how to build, measure, and manage a brand. TSI Restriction(s): Reading, Math, and Writing

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Class #texas_san_antonio_2-0901Fall 2026UGRD3 credits
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