Visual Media Marketing

Catalog description

This course offers a practical application of graphic design concepts for branding and advertising, with a special emphasis on digital marketing. Students will learn to manipulate images and digital photographs in preparation for publication layout and design, create single and multiage marketing communications, and design and publish content for offline and online media. This course provides students with hands-on experience through the use of state-of-the-art design tools in the development of a company’s brand identity portfolio. TSI Restriction(s): Reading, Math, and Writing