Integrated Mktg Communication

Catalog description

Students investigate all elements of the promotional mix to learn how integrated marketing communications plans help organizations achieve their strategic objectives. In addition to learning theoretical best practices for traditional and digital advertising, sales promotion, public relations, and personal selling, students explore how to use artificial intelligence to maximize creativity and return on investment. During the course, students develop an original comprehensive IMC plan for a profit, nonprofit, or public organization. TSI Restriction(s): Reading, Math, and Writing