Managing Growth and Scale in Entrepreneurship

Catalog description

This course is designed to provide you with an understanding of the essential elements of successfully scaling a business, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. Students learn to utilize all functional areas of the new venture to optimize revenue, finance firm growth, and maximize value creation. Students will also explore topics like organizational governance, incentive structures, challenges of new venture growth, advertising, purchasing, inventory management, and contracts. The emphasis is on providing practical tools through experiential learning. TSI Restriction(s): Reading, Writing, and Math