Entrp: Creativity & Innovation

Catalog description

The course will focus on the importance of creativity and innovation in business organizations. Topics include methods to generate creative ideas, applying innovation process(es) models to turn ideas into commercially viable products/services, legal and financial issues to address means to help assure business success. Course objectives are met through classroom discussion and applied exercises. Prerequisite(s) MGMT 3311 or MGMT 3370 , Completion of the College of Business prerequisites or departmental approval. TSI Restriction(s): Reading, Math, and Writing