MBA 5161
Marketing I
Texas A&M University-San Antonio · UGRD · Fall 2026
1 section
Catalog description
Explores how firms analyze market opportunities; select target markets; develop the marketing mix (product, price, place and promotion); plan; manage; organize and control the marketing resources throughout an enterprise; deal with competition; and extend marketing to the global marketplace.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #texas_san_antonio_2-1268Fall 2026UGRD1.5 credits
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