Introduction to Music Industry. (3-0) 3 Credit Hours

Catalog description

Prerequisite: Graduate standing in music. The Introduction to the Music Industry course will present a broad overview of the recording and music industry, and explains how the various segments operate on a day-to-day basis: where monies are generated, who the key players are, how deals are made and broken, how interests are protected, and what the new developments in digital technology are that are changing the way that music is marketed, promoted, distributed, and heard. This course will have several hands-on opportunities aligned with students' interests. Several emerging business models including arts administration and non-profit opportunities will also be discussed. Students will be encouraged via the assignments to think as entrepreneurs as well as marketers.