Capstone Project in Marketing. (3-0) 3 Credit Hours

Catalog description

This culminating course integrates and applies the knowledge and skills acquired throughout the marketing program. Students work individually or in teams to develop comprehensive marketing strategies for real-world businesses or case studies or simulations. The course emphasizes critical thinking, data analysis, and creativity, requiring students to conduct market research, identify opportunities, and propose innovative solutions to meet business objectives. By integrating key marketing topics such as marketing principles, consumer behavior, marketing analytics, social media marketing, and digital marketing, this course prepares students for professional success in the dynamic field of marketing. This course has Differential Tuition.