Data Visualization and Marketing Analytics. (3-0) 3 Credit Hours

Catalog description

This course provides students with the skills to analyze and interpret complex marketing data effectively through advanced visualization techniques. Focusing on tools like Tableau, Power BI, and Python, the course enables students to transform raw data into meaningful insights, aiding in strategic marketing decision-making. Topics covered include exploratory data analysis, dashboard creation, customer segmentation, predictive modeling, and performance tracking. After completing this course, students will be able to leverage data visualization to present actionable marketing insights and drive data-driven strategies in real-world business contexts. (Formerly titled "Marketing Innovation and Data Analytics.") This course has Differential Tuition.