Digital Marketing Foundations. (3-0) 3 Credit Hours

Catalog description

New digital marketing strategies are continuously emerging based on unprecedented access to vast amounts of information. Digital marketing remains one of the most effective ways to effectively increasing a brand's relevance, build customer confidence, and promote your organization's products and services. This intensive course takes a holistic view of digital marketing to leverage website structure, keyword strategies, organic search (SEO), email marketing, paid advertising campaigns (SEM/PPC), website analytics, online reputation management (ORM), mobile marketing. Students use hands-on tools and case studies while earning industry-recognized certifications. This course has Differential Tuition.