Innovation and New Product Development. (3-0) 3 Credit Hours

Catalog description

This course provides an in-depth study of innovation and new product development, focusing on strategies to drive value and growth in both new and existing markets. The course introduces a systematic new product development (NPD) framework, covering the entire process from idea generation to commercialization, including key areas such as product design, forecasting, testing, and launch strategies. Students will engage in case studies and hands-on projects, applying both qualitative and quantitative techniques to evaluate and manage the innovation process effectively. This course has Differential Tuition.